A successful advertising partnership depends on clarity—clear deliverables, clear timelines, and clear expectations. This Advertising Agreement gives businesses, agencies, creators, and media platforms a straightforward, professional structure to outline services, payments, content standards, and legal protections before any campaign begins. Whether you’re running digital ads, print placements, influencer promotions, or multi-channel campaigns, this template helps prevent disputes and keeps every project on track.
What Makes It Different
• Built with legal insight to protect both advertisers and service providers
• Fully customizable in Word so you can tailor it to any platform or campaign
• Lifetime access for unlimited reuse across future clients or projects
• Written in clean, approachable language—no dense or confusing legal text
What’s Inside
• Defined scope of services for digital ads, print media, social media, TV/radio, and sponsored content
• Payment terms including deposits, billing cycles, commissions, and refund rules
• Content standards, branding guidelines, and approval processes
• Compliance requirements for advertising laws and platform policies
• Performance tracking, reporting expectations, and communication procedures
• Termination, cancellation, and dispute-handling terms
Why You Need It
• Prevents confusion about deliverables, revisions, deadlines, and ad placement details
• Protects businesses from compliance issues, false advertising claims, and unmet expectations
• Provides payment clarity and protects agencies and freelancers from non-payment
• Establishes a legal framework if results fall short or a campaign ends early
• Valid for all U.S. states and adaptable to any advertising medium
Use It For
• Businesses hiring agencies or freelancers to run ad campaigns
• Digital marketers managing paid social, PPC, or display ads
• Publishers, media outlets, and platforms selling ad space
• Influencers entering paid sponsorships
• Any professional relationship requiring a clear advertising agreement
How It Works
• Download instantly
• Edit in Word or complete the provided PDF
• Send digitally or print for signatures
• Reuse and update for future clients or campaigns
Legal Disclaimer
These templates are for educational and informational purposes only and do not constitute legal advice. OVIDIA. is not a law firm, and purchasing or using these templates does not create an attorney–client relationship. Each document should be customized for your specific needs. For legal questions, consult a licensed attorney in your jurisdiction.