FOUNDATIONS ^Sale

maven | /ˈmeɪ-vən/
A maven is a woman who has taken the time to learn how things work and now moves with confidence because of it.

An on-demand business class for women of color ready to start with clarity, structure, and real direction.

FOUNDATIONS: The Maven Masterclass is a comprehensive, beginner-friendly webinar designed to walk you through everything you need to know before starting a business. This is where women of color should start if they are serious about entrepreneurship and want to build something credible, protected, and fundable from day one.

This is not a live class.
This is not a cohort.
There is no waiting.

FOUNDATIONS. is available on demand, meaning you can watch it immediately after purchase and return to it whenever you need grounding, clarity, or confirmation of your next move.

This is not inspiration.
It is direction.

What FOUNDATIONS. Covers

FOUNDATIONS. walks you through the full early-stage business journey in clear language, without assumptions, fluff, or pressure. Everything is explained as if you are brand new, but with the seriousness of someone building a real company.

Business Foundations

You will learn:

• How to form your business and choose the right structure for your goals

• How to register for an EIN and what it’s actually used for

• How to open a compliant business bank account the right way

• The basics of trademarks, copyrights, patents, and how to think about protecting your work early

This section removes fear and confusion around the legal side of business so you can move forward with confidence instead of avoidance.

Product and Service Development

You will learn:

• How to choose the right product or define a clear service

• How to validate your idea before spending unnecessary money

• What makes a website convert instead of just “exist”

• How to set up simple systems for fulfillment, delivery, packaging, or client services

This section helps you move from vague ideas to something concrete and buildable.

Funding Essentials

You will learn:

• Where legitimate grants are actually found

• What lenders look for in early-stage businesses

• When microloans, lines of credit, or alternative funding make sense

• How to prepare your business so funding becomes possible instead of confusing

This section gives you a realistic understanding of money, timelines, and preparation without selling false promises.

Marketing and Sales

You will learn:

• How to create content that leads to sales, not just likes

• How email and SMS marketing actually drive revenue

• How simple funnels work for beginners

• When paid ads make sense and how to avoid wasting money too early

This section shows you how to attract and convert customers without a massive budget or burnout.

What You Leave With

By the end of FOUNDATIONS., you will have:

• A clear, step-by-step roadmap so you are no longer guessing what to do next

• Confidence in the legal and structural parts of your business

• A realistic understanding of funding and how to prepare for it

• A defined product or service direction instead of scattered ideas

• A beginner-friendly marketing plan you can actually execute

• A 30-day checklist to help you move forward with focus and intention

• Clarity about where you are in the business-building process and what to prioritize

No fluff.
No overwhelm.
Just real strategy for real founders.

Why Founders Choose FOUNDATIONS.

• Everything is explained in simple, plain language

• It covers the entire startup journey in one place

• You learn what experienced founders wish they had known earlier

• It saves months of confusion, research, and trial and error

• It provides structure without pressure

• You leave with real steps, not vague motivation

This feels like a reset, a roadmap, and a reality check in the best way.

Meet Your Instructor

Khila James is a Bronx-born founder, law student, and business architect who has helped over 300 entrepreneurs form entities, structure operations, and build real businesses with legal and financial infrastructure.

Before launching OVIDIA., she built multiple brands across services, e-commerce, and digital products, serving tens of thousands of customers and generating over $3M in revenue. Her work sits at the intersection of entrepreneurship, law, and access. She is currently pursuing her J.D. with a focus on business and entrepreneurial law, teaching women of color how to build protected, fundable businesses.

This is instruction grounded in lived experience and real receipts.

How FOUNDATIONS. Works

• Purchase once

• Receive immediate access

• Watch on demand at your own pace

You can start today, pause when needed, and return whenever you need clarity.